Feature · Marketing & Outreach

Reach exactly the right people.

Audience is where you decide who hears from you. Build static lists you curate by hand, dynamic segments that filter your contacts on the fly, and custom attributes that capture whatever your business tracks. Then push a segment straight into an email campaign or an automation — re-evaluated fresh at send time, so you always reach exactly the right people.

Free to start · No credit card · One shared contact database

№ 01 · Build your audience

Three ways to group people.

Lists · segments · attributes · an AI builder.

01

Lists

Static

Named groups of contacts you curate by hand — a newsletter, a launch list, a webinar cohort.

  • Create a named list in seconds
  • Add or remove members by search
  • Live member counts
  • Deleting a list keeps every contact
02

Segments

Dynamic

Saved filters over your contacts, re-evaluated fresh every time you send — so they never go stale.

  • Match all or any conditions
  • Filter on fields, attributes, tags & lists
  • Live “matches N contacts” preview
  • Edit once, reuse across campaigns
03

Attributes

Custom fields

Define the fields your business actually tracks, then store them on every contact.

  • Text, number, date, yes/no or choice
  • Auto-derived {{attr.key}} for emails
  • Reusable as segment filters
  • Fixed options for choice fields
04

AI builder

Describe

Describe the audience you want in plain English and let AI draft the segment conditions for you.

  • Type a plain-English description
  • AI drafts the conditions
  • Tweak every rule by hand
  • Preview the match before saving

What a segment can filter on

Lead status

New, working, won or lost

Lead source

Where the contact came from

Subscription status

Subscribed, unsubscribed or bounced

Lead score

The numeric priority from your CRM

Company & job title

Firmographic targeting

Created & last contacted

Recency and lifecycle dates

Custom attributes

Any field you define — Plan, City, Renewal

Tags

Includes, or doesn’t include, a tag

List membership

Is — or isn’t — in another list

№ 02 · Where it goes

One audience, every send.

Segments feed email campaigns and automations directly.

An audience is only useful if you can act on it. Because lists, segments and attributes live in the same platform as your outreach, any one of them can point a campaign or kick off an automation — no export, no re-upload, no connector to pay for.

A

Email campaigns

Point a campaign at a list, a segment or both, and see a live recipient count before you send over your own SMTP.

B

Automations

Start a journey when a contact joins a list or enters a segment — and branch on whether they still match.

C

Dynamic fields

Drop {{attr.plan}} or any core field into an email so every message is personalized to the contact.

D

SMS

Text a segment the moment they qualify — SMS sending is coming soon.

№ 03 · Why it's different

Targeting wired into your marketing.

Most teams keep their audience in a spreadsheet and re-upload a CSV every time they send — so the list is stale before it lands. In Marketifyall the audience is part of the platform, so a segment you build today is one click away from the next campaign and always reflects who qualifies right now.

A

One contact database

Lists, segments and attributes all read the same CRM contacts — nothing to import, export or keep in sync.

B

Segments stay current

A segment is a saved filter, re-evaluated at send time, so a campaign always reaches whoever qualifies today.

C

Built for every channel

The same audience powers your email campaigns and automations on one login — with SMS on the way.

Lists & segments
Live
Match-count preview
AI
Segment from a prompt
5
Attribute field types

№ 04 · Get started

Build the audience.

Group contacts into lists, filter them into segments, add the attributes you track — then push a segment straight into an email campaign or automation. Start free, no card required.